PF

Peter F.

Head of Growth at Dealroom.co

Peter F. has a diverse work experience, beginning in 2015 when they served as an Analyst for Maple Leaf Angels. In this role, Peter developed deal flow and analyzed early-stage startups in the Canadian tech ecosystem for a group of angel investors. Peter also assisted in the launching of a seed-stage venture capital fund. In 2016, Peter became the PPC Manager for PFG Enterprises, where they managed $5M+ in paid advertising spend, primarily on Facebook and Google Ads, for clients in eCommerce and SaaS. Peter also founded and grew an eCommerce business to profitability for 3+ years, gaining experience in paid advertising, content marketing, and managing a remote team. In 2019, Peter became the Marketing Director for Walter - Property Management and Resident Software. In 2020, they became the Content Marketing Manager for AgencyAnalytics. Finally, in 2021, Peter took on two roles: Director of Growth and Product Marketing Manager for Dealroom.co.

Peter F. completed their Bachelor's degree in Economics and International Development from McGill University between 2010 and 2014. In 2013, they also completed an exchange program at Nanyang Technological University Singapore in Economics. In 2018, Peter F. obtained a University Certificate in Python for Algorithmic Trading from The Python Quants GmbH, a Data Scientist with Python certification from DataCamp, a Machine Learning Engineer Nanodegree from Udacity, and a Fundamentals of Deep Learning for Computer Vision certification from the Deep Learning Institute.

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Previous companies

Timeline

  • Head of Growth

    May 1, 2023 - present

  • Director of Growth

    November, 2022

  • Product Marketing Manager

    December, 2021