David Diaz Bernal

Head Of Data & Analytics at Decathlon Deutschland

David Diaz Bernal currently serves as the Head of Data & Analytics and Data Scientist at Decathlon Deutschland since January 2021, where responsibilities include data collection, automated report creation, and business case development for Padel Tennis. Prior experience includes roles as a Data Analyst/Scientist at umlaut, focusing on data analytics for major automotive clients, and as a BI Consultant specializing in SQL data management at Innova-tsn for large electricity companies. An internship at BAYES FORECAST involved customer segmentation analysis, and an earlier position as a Sports Teacher at Arasti Barca encompassed managing and coaching extracurricular sports activities. Academic qualifications include a Master's in Sports Big Data from UCAM Universidad Católica San Antonio de Murcia, a Master's in Statistical & Computational Treatment of Information from Universidad Complutense de Madrid, and a Bachelor's in Mathematics and Statistics from the same institution.

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