Matthew Li

Matthew Li currently serves as the Head of Brand & Marketing at Decathlon Hong Kong, a position held since January 2022, following previous roles in digital marketing within the same organization. Prior to Decathlon, Matthew worked at Shiseido from September 2018 to January 2022, engaging in various capacities including Assistant Manager in Omnichannel Strategy & Innovation. Earlier experience includes positions at Nielsen as a Senior Analyst and Analyst in Media, and as an Executive at Mindshare. Matthew holds a Bachelor's Degree in Marketing from York University and completed a program at Squared Online in 2020.