Jill Elzinga

Jill Elzinga is a skilled professional with a background in customer journey analysis and optimization, currently serving as a CRO Specialist at Decathlon Nederland since December 2023. Previously, Jill worked as a Journey Analyst at Customer Journey Experts, focusing on benchmarking customer journeys for B2C and B2B clients, facilitating interactive sessions, and hosting online community engagements. Jill has also gained experience in various roles including Employee Contact Tracing at GGD regio Utrecht and Graduate Intern at Triodos Bank, where a thesis was completed on mixed-method financing for cultural SMEs. With a solid educational foundation, including multiple master's degrees from the University of Amsterdam and Utrecht University, as well as a bachelor's degree from HU University of Applied Sciences Utrecht, Jill is well-equipped to drive customer-centric strategies and process improvements.