Karolina Kaczmarczyk

Karolina Kaczmarczyk has extensive experience in the field of marketing automation. Karolina is currently working at Decathlon Polska as the Head of Marketing Automation and Direct Communication, a role they started in January 2022. Prior to that, they served as the Marketing Automation and Direct Communication Leader at Decathlon Polska from October 2021 to December 2021.

Before joining Decathlon Polska, Karolina worked at AZAGroup S.A. as the Head of Marketing Automation from March 2021 to September 2021. Karolina also held the position of Senior Marketing Automation Specialist at AZAGroup S.A. from August 2019 to March 2021, where they implemented and executed marketing automation for various stores in the brand's portfolio.

Karolina's previous work experience includes a role as the Marketing Automation Coordinator at Avon from June 2018 to August 2019 and as a Marketing Automation Specialist at Marketing Investment Group S.A. from July 2017 to June 2018.

Karolina also worked at edrone, where they served as a Team Manager from September 2016 to July 2017 and as a Key Account Manager from January 2016 to September 2016. During their time at edrone, Karolina managed key customers and handled accounts such as x-kom.pl, DUKA, PRIMA MODA, and more.

Karolina's earlier experience includes positions at SALESmanago Marketing Automation, where they worked as a Senior Marketing Automation Specialist/Project Manager from October 2015 to January 2016 and as a Marketing Automation Specialist/Project Manager from February 2015 to October 2015.

Karolina Kaczmarczyk completed their Bachelor of Arts (BA) degree in Cultural Studies at Ignatianum University in Krakow from 2008 to 2011. Karolina then pursued their Master of Arts (MA) degree in Media Management at Jagiellonian University from 2011 to 2013. During the same period, they also obtained another Master of Arts (MA) degree in culture management from Jagiellonian University. In addition to their formal education, Karolina obtained several certifications, including Salesmanago Marketing Automation Specialist in May 2015 and three certifications from Synerise: Synerise Communication Master, Synerise Communication Professional, and Synerise Fundamentals, all obtained in September 2021.