Michael A. Ledwich

Michael is the SVP Analytics, Chief Architect, with oversight of the product design, development and delivery of advanced media analysis systems for Decentrix’s clients. He joined Decentrix in 2006. A key focus has been on revenue forecasting and maximization (yield optimization) across all digital and linear platforms and the enterprise data warehouse and analysis architecture necessary to support those strategic solutions.

With an extensive development background in the media industry spanning more than 35 years he has designed application solutions for media and ad agencies in Australasia, Asia, Europe, North and South American. These solutions extend across ad trafficking, proposal systems, campaign management, media buying, production costing and financials systems as well as advanced analytics solutions.

Prior to joining Decentrix Michael was Manager Consulting for Harris Corporation and the predecessor companies of Encoda, CJDS and Columbine Systems.

Michael is author of number of white papers and patent filings and he holds a PhD in Control Engineering, Cambridge; B.E. Engineering (Control); B.S. in (Mathematics).