Wayne M. Ruting

Wayne founded Decentrix in 2001 with a team of people with extensive experience in the linear and digital media world. The goal was to build an analytics centric company focused on the most challenging problems the media industry was facing with new emerging technologies and platforms.

Wayne has previously been founder and CEO of a number of software companies over a period of some 40 years. These businesses have provided solutions to Fortune 500 companies in the Media, Advertising, Entertainment and Telecommunications Industries in over 40 countries around the world.

Prior to founding Decentrix he was Chairman of Clickthings, an innovative Internet software development company based in New York. Coincident with that time he was also Vice-Chairman and CEO of Columbine JDS, which he grew to be one of the largest global providers of computer solutions to the broadcasting and advertising marketplaces, and he was an investor in Encoda prior to it being sold to Harris. In a prior business, he also had built the largest media software business serving the Asia/Pacific rim.

With and extensive background in astronomical research, communications engineering and process control systems he holds a B.Sc. (Physics), B.E. (Hons 1) and M.E. Electrical Engineering and CPU Design, University of New South Wales.