Felicia Rogers

As an Executive Vice President at Decision Analyst, Felicia manages a group of Client Service teams and is deeply involved with several of the company’s clients. She serves as the group director on all business with key accounts and works closely with the Account Management, Analytics, and Operational teams on a wide variety of projects.

Felicia joined Decision Analyst’s Client Service staff in 1989 and has since been instrumental in designing and implementing research programs to help clients develop and launch new products, and evaluate and refine brand strategy, positioning and advertising, and promotional campaigns. Felicia is experienced in both consumer and business-to-business research and is a seasoned qualitative and quantitative researcher.