Alicia Barnes

Executive Creative Director, Creative Strategy at Deeplocal

Alicia Barnes has a diverse work experience spanning multiple roles and industries. Alicia is currently the Executive Creative Director at Deeplocal, where they oversee creative strategy. Prior to this, they worked at Aurora as part of the Brand and Content Marketing team.

Before joining Aurora, Alicia had a significant tenure at Deeplocal, where they held various roles. Alicia started as Senior Copywriter and then progressed to Associate Creative Director. Eventually, they became the Creative Director, leading a team in creating interactive experiences and campaigns for global brands such as Nike, Netflix, and Google.

Earlier in their career, Alicia worked as the Content Marketing Manager at BloomBoard, Inc. and as the Head of Publicity and Marketing at Creative Nonfiction. Alicia also served as the Head of Public Relations at ModCloth, where they developed and executed publicity campaigns, and as the Blog Coordinator/Product Description Writer, responsible for creating engaging copy and coordinating blog content.

Additionally, Alicia worked as a Second Grade English Teacher at Dino Elementary School and as an After-School Coordinator at Crossroads Treatment Center. Alicia also gained editorial experience as an Editorial Intern at Pittsburgh Magazine and as a Section Editor at The New Yinzer.

Overall, Alicia Barnes has a diverse background in creative strategy, marketing, teaching, and editorial roles, showcasing their versatility and ability to adapt to different industries and positions.

Alicia Barnes began their education at the University of Pittsburgh, where they studied from 2004 to 2007. Alicia earned a Bachelor of Arts degree with a major in English Literature and Nonfiction Writing during this time. After taking a break from their studies, Alicia returned to school in 2012 and attended Chatham University. Alicia completed a Master of Fine Arts (MFA) degree, specializing in Creative Nonfiction, in 2014.

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