Curtis Cochran

Curtis Cochran is currently the VP of Analytics & Data Science at Definition 6. Prior to this, they worked as the Global Marketing Analytics Manager at Sage from May 2006 to April 2019. In this role, Curtis was responsible for improving visibility into global marketing performance by building and deploying a global demand generation model on the Qlik platform. This involved linking various data sources, including Salesforce, Eloqua (Marketing Automation), Marketing Resource Management and other key marketing data sources. Curtis also worked to consolidate global processes through analysis on data consistency and completeness within Salesforce.

In addition, Curtis worked to optimize ROI and campaign performance by working closely with marketing leaders and campaign managers to improve the effectiveness of channels through an always-on reporting infrastructure. Curtis also deployed rule-learning algorithms using R to quickly classify channels across digital and non-digital sources where attribution is not always clearly defined. Curtis managed a team of global Marketing Performance analysts who were each responsible for analyzing marketing performance and providing insights back into their respective regions' Marketing organizations.

Curtis has experience working with Global and Regional stakeholders to consolidate and execute on reporting requirements related to middle and bottom of the funnel from marketing qualified lead through to closed won, calculating key performance metrics such as lead volume, conversion rates, cost per lead and acquisition from various channels.

Curtis Cochran has a Bachelor of Administration in Finance from The University of Georgia. Curtis also has certification from Coursera in Developing Data Products, Practical Machine Learning, Regression Models, Statistical Inference, Reproducible Research, Exploratory Data Analysis, Getting and Cleaning Data, R Programming, and The Data Scientist's Toolbox.

Some of their coworkers include India Christie - Director of Analytics, Dwenya Pouncy - Director of Strategy. Curtis Cochran reports to Clark Kipling, SVP, Strategy & Analytics.