Michael Sullivan

Michael Sullivan is a seasoned marketing operations professional with extensive experience spanning over a decade. Currently serving as Senior Manager of Marketing Operations at Definitive Healthcare since October 2021, Michael has led significant initiatives such as the HubSpot to Marketo migration and the development of a comprehensive MarTech stack. Previous roles include Marketing Operations Manager at Ascend Learning and Cybersecurity Marketing Manager at Jones & Bartlett Learning, where Michael implemented CRM integrations and optimized lead scoring models. Michael's career also encompasses regional sales leadership and account management, emphasizing data-driven decision-making and compliance with privacy regulations. Michael holds a Bachelor's degree in Economics from the University of Massachusetts Amherst.