Deft Research
Rob Lourenço currently serves as a Board Member for Project BIRTH and holds the position of Vice President of Client Services at Deft Research, a key player in healthcare market and consumer information. Previous roles include Vice President of Sales for Fidelity Medicare Services, where Rob directed sales strategy and business development, and Director of Medicare Field and Telesales at Independence Blue Cross, managing the execution of sales strategies in the Philadelphia area. Earlier experience involves a Sales Manager role at Tufts Health Plan overseeing Medicare sales activities and a Sales Supervisor position at eHealthInsurance, where Rob coached and managed sales teams. Rob holds a Bachelor of Arts degree in Liberal Arts from the University of Massachusetts Lowell.
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Deft Research
Deft Research is the healthcare industry’s trusted source for relevant market and consumer information. We are committed to helping our clients identify opportunities for innovation and better service and communicate with their members. Our research and guidance supports the nation’s top healthcare brands in making more confident business plans and decisions. We offer both innovative custom solutions and industry leading syndicated services.