Ben Andersson

Ben Andersson has a diverse work history in the marketing and data analytics field. Ben began their career at Acxiom Australia as a Business Development Manager, where they demonstrated the value of data-driven interactions with consumers. Ben successfully managed the client relationship with CBA, making it Acxiom's top revenue earner for three consecutive years. Ben then joined Ad.IQ as a Strategic Account Manager, where they focused on marketing technology and professional services. Ben managed strategic accounts and implemented a segmented cart abandonment strategy for Optus, resulting in increased eCommerce revenue. Ben's next role was at Swift Digital as a Business Development Manager, where they showcased the benefits of a cloud-based marketing automation platform. Ben successfully brought on new clients such as RBS and Coca-Cola Amatil. Ben then moved to Digital Turbine as the Asia Pacific Business Development Manager, where they established and managed a client base across the region. Their responsibilities included improving customer experience through a recommendation engine and overseeing project delivery. Ben then worked at Experian Marketing Services as a Snr BDM, where they utilized unique data assets and marketing technology to drive business value for clients. Ben successfully launched a marketing automation platform for Culture Kings, an omni-channel retailer. After taking a sabbatical, Ben joined EY as the Asia Pacific Digital Marketing Leader, responsible for a global digital first transformation program. Ben introduced an Account Based Marketing approach, leading to significant uplifts in engagement. Most recently, Ben worked at Salmat as an Account Director, leading the Marketing Solutions Team. Ben drove commercial value for retail clients through data management, eCommerce solutions, and targeted marketing campaigns. Currently, Ben is employed at Delacon as an Account Director, utilizing their analytics platform to optimize marketing campaigns and attribute revenue outcomes to phone calls.

Ben Andersson has a Master of Science (MSc) degree in Management and Marketing from Jonkoping International Business School, which they obtained from 1992 to 1996. In 1994 to 1995, they also earned a Bachelor of Arts (BA) degree in Business Administration from Edinburgh Napier University. Ben further honed their skills and knowledge by obtaining a Direct Marketing Certificate from ADMA IQ in 2008. Ben Andersson also pursued additional courses and certifications to enhance their expertise in the field. Ben completed a Data driven Marketing & Advertising Certificate from ADMA IQ in 2015, and in 2016, they took the Digital Analytics for Marketers course and the Content for Social Networks course, both from ADMA IQ. Moreover, Ben has a certification in Google Analytics Individual Qualification, Marketo Certified Expert (MCE) from Adobe, and Salesforce Certified Administrator (SCA) from Salesforce, although the obtained dates for these certifications are not provided. Additionally, Ben Andersson attended Peppers & Rogers Group for One-to-One Marketing studies, but the specific year of enrollment is not mentioned.