Namrata Kripalani Felger is an accomplished leader at Dell Technologies, serving as Vice President of Customer Data and Marketing Technology Transformation since May 2004. With oversight of a team of over 240 and a budget of $80 million, Namrata has successfully implemented an integrated Marketing Technology portfolio that utilizes customer data for personalized omni-channel marketing strategies. Previous roles include Vice President of Customer Data Strategy, where a comprehensive Customer Primary Data Strategy was developed, and various director positions focused on customer experience, global programs, and sales operations transformation. Namrata has a strong background in supply chain management, evidenced by early roles at Acube Engineering and Consulting and a Master Scheduler Consultant position at Dell. Namrata holds an MBA in Supply Chain Management from Penn State University and a Bachelor of Commerce in Operations Management and Financial Accounting from the University of Mumbai.
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