Johana Fredes Cantillana

Johana Fredes Cantillana is a seasoned professional with extensive experience in CRM and digital transformation, currently serving as a Consultor Salesforce at Deloitte Digital since July 2020. Previous roles include significant contributions at Derco from July 2010 to February 2020, where Johana held positions as Analista CRM y Marketing Relacional and Supervisora de Red Canal Concesionario, focusing on Salesforce implementation and commercial strategy development. Early career endeavors included supporting rural entrepreneurship at Fundación para la Superación de la Pobreza and overseeing branch operations at Agencia de Viajes Romatur. Johana holds a degree in Ingeniería Comercial from Universidad Alberto Hurtado and a degree in Ingeniería en Gestión Turística from Universidad Tecnológica Metropolitana.