Robert Hoffman, PMP, CSM, currently serves as the Head of Digital Marketing at Delta Dental of Washington, overseeing the management and strategy for the company's digital platform since March 2023. As the Principal of Robert Hoffman Consulting, LLC, since January 2021, Robert provides consulting services to small businesses and startups, focusing on email journey mapping, digital campaign development, messaging, lead generation strategy, and MarTech solutions. Previously, Robert held the position of Director of Program Management & Events at Slalom, where responsibilities included establishing a Global Marketing Program Management & Event Office. Robert's extensive experience at T-Mobile includes roles such as Director of CRM and Director of Digital Merchandising & Operations, where significant team expansions and process improvements were achieved. Robert's early career at Starbucks encompassed various roles in partner relations and customer service. Robert holds a B.A. in Communications-Public Relations from Pacific Lutheran University and an M.A. in Applied Behavioral Science from Bastyr University.
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