Simon Farrant has over 11 years of experience in various marketing and strategic growth roles. Simon is currently the Director of Strategic Growth - Sports Data and Officiating at Deltatre since November 2022. Prior to this, they worked as a Senior Product Marketing at Deltatre from February 2020 to November 2022.
Before joining Deltatre, Simon worked at Perform Group from September 2014 to October 2019. During their time at Perform Group, they held roles such as SVP Marketing from September 2018 to October 2019, VP Marketing, Perform Content and Corporate from September 2016 to September 2018, and Marketing Manager from June 2014 to September 2016. In their Marketing Manager role, Simon was responsible for managing 3 global sports brands and 5 direct reports across multiple locations.
Prior to Perform Group, Simon worked at OptaPro as a Marketing Coordinator from March 2012 to June 2014. In this role, they were responsible for the marketing strategy, content marketing delivery, and brand development of OptaPro. Simon also created and ran the OptaPro Analytics Forum, positioning OptaPro as a leader in the field of analytics in sport and professional analysis.
Simon's career started as a Marketing and Communications Executive at London Scottish RFC from December 2010 to March 2012.
Overall, Simon Farrant has a strong background in marketing and strategic growth, with expertise in sports data, analytics, and performance analysis.
Simon Farrant completed their undergraduate studies in European Union Studies and Law at the University of Leeds from 2001 to 2006. In 2009, they pursued a Master of Science degree in International Sports Management at the State University of New York Cortland. Prior to that, they attended Scarborough College from 1994 to 2001, though no specific degree or field of study is mentioned.
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