Andrew Merz

Andrew Merz is the SEM & Paid Social Manager at Delve Partners. Andrew has also worked as the Head of Facebook & Google Advertising at behindthechair.com and as a Digital Marketing Specialist at Solid Digital.

Andrew has generated more than $2.1 million in revenue through Facebook & Google Ads. Andrew is solely responsible for a $700,000+ annual ad budget and has been commended for their ability to self-manage with minimum demand on company resources. Andrew is skilled in split testing and building ads with massive engagement for maximum profitability. Additionally, they are an expert in Google Data Studio and is passionate about preemptively solving technical problems.

At Solid Digital, Andrew reduced Facebook cost per result by more then 50% through relentless A/B testing and initiated company website A/B testing processes. Andrew was also responsible for writing, testing & optimizing ad copy & powerful calls-to-actions to convert visitors, as well as optimizing & reporting on PPC (Google/Bing Ads) campaigns with over $400k in annual ad spend. Furthermore, they designed a reporting system to prepare impactful monthly reports around KPIs for clients and produced content calendars around powerful low competition, high traffic keywords to increase website traffic & backlinks.

Andrew Merz's educational background includes a Bachelor of Business Administration from the University of Wisconsin-Milwaukee's Lubar School of Business with a focus in marketing and supply chain management. Andrew also participated in a study abroad program in international business at Sophia University. In addition to their academic credentials, Andrew holds several certifications from HubSpot, Google, and SEMrush in areas such as digital marketing, search engine marketing, and pay-per-click advertising.