Luis Rojas de Silva

Luis Rojas de Silva serves as the Country Manager for Demand Solutions México-Latinoamérica at Demand Management, Inc. since March 2010, focusing on software solutions for Integrated Business Planning (IBP) processes in the Mexican market. Prior to this, Luis held the position of Gerente Planning MECC at Goodyear from June 1995 to February 2010, playing a key role in Sales and Operations Planning (S&OP), demand planning, and inventory replenishment, while managing an average inventory of 20 million USD in the region. Luis obtained an Industrial Engineering degree from Universidad del Valle de México between 1991 and 1995, with expertise in consulting, planning, logistics, and forecasting, and is proficient in English and Portuguese.