Pawanjeet Singh

As the AVP of Sales, Pawan has a no-frills role at DemandFarm - creating and executing a consultation-driven sales strategy with a motley crew of young and enthusiastic professionals, one adored customer at a time. Being understood by their solution providers is what every enterprise yearns for. Pawan and their team devotedly fill the shoes of a cross-functional role at DemandFarm, helping other functional heads untangle complex market expectations through their lens.

A true consultative approach in sales is their twisted definition of irony, one that has a single winner - the customer. To do so, they understand the current account planning methodology, data ecosystem, and sales-tech tools that you currently use. A phased, modular roll-out plan follows, where they help push win rates and customer lifetime value. All this and more ensures that the account planning process pays dividends for years to come. By making informed decisions related to Account Planning, Pawan and the team are able to provide customized recommendations to clients, helping them increase their sales productivity at scale!