Rui Lima is an R&D Manager with over 20 years of expertise in denim design, product innovation, and sustainable practices. They began their career after graduating with a degree in Fashion Design from the Escola Artística e Profissional Árvore and winning the Les Étoiles de la Mode award, which led to an internship at Kiabi in France. Rui spent 19 years at Salsa Jeans, where they advanced from Junior Designer to Innovation Lead and developed avant-garde collections and pioneering denim washes. In 2020, they founded Nîmes Studio, a consultancy focused on elevating denim products through innovation and technical expertise, and have been leading the R&D team at Demco since 2023. Rui combines creativity and sustainability to deliver standout denim solutions for a competitive market.
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