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Data Analytics, Customer Value Management And Politics Executive Vice President (cdo-cao) at Denizbank AS

M, Okan Çetinkaya has extensive experience in data analytics, customer value management, and business analytics. M, Okan currently holds the position of Data Analytics, Customer Value Management, and Politics Executive Vice President at DenizBank since March 2021. Prior to this role, they worked as a Business Analytics & CRM Senior Vice President at DenizBank from October 2016 to March 2021.

Before joining DenizBank, M, Okan Çetinkaya worked at FİNANSBANK as a CORPORATE ANALYTICS MARKETING, STRATEGY, AND PROJECT MANAGEMENT/SVP from October 2007 to October 2016. In this role, they were responsible for database marketing, analysis, modeling, and reporting operations for corporate customers. M, Okan also supervised team members and provided training to improve efficiencies.

Prior to FİNANSBANK, M, Okan Çetinkaya worked as a SENIOR CONSULTANT/CUSTOMER INSIGHT & LOYALTY at ROGUE WAVE SOFTWARE UK LIMITED in Reading, UK, from 2006 to 2008. M, Okan 'sresponsibilities included leading and managing consultancy assignments for customer insight projects and loyalty programs, with a focus on the retail and financial sectors.

M, Okan Çetinkaya's career began at HALKBANK, where they worked in the Project Development and Marketing Department as a Supervisor from January 2003 to January 2006. In this role, they were responsible for marketing projects and telemarketing activities for both retail and SME banking. M, Okan 'skey responsibilities included developing marketing strategies and analyzing customer databases.

Early in their career, M, Okan Çetinkaya worked at Pamukbank from 1999 to 2000, although specific details about this role are not provided.

Overall, M, Okan Çetinkaya has a strong background in data analytics, customer value management, and marketing strategy development, with experience in both the banking and consultancy sectors.

M, Okan Çetinkaya completed their Executive Master of Business Administration (EMBA) from Özyeğin University between 2013 and 2015. In addition, they obtained several certifications including CRM specialist certificate from CRM Institute of Turkey, Full CRM master training and certificate from IBM, International Institute Of Business Analysis, KXEN, Microsoft SQL Server 2000 from Microsoft, SAS from SAS, and SPSS from SPSS Türkiye. However, the specific details regarding the obtained months and years are not provided.

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Timeline

  • Data Analytics, Customer Value Management And Politics Executive Vice President (cdo-cao)

    March, 2021 - present

  • Business Analytics & CRM Senior Vice President

    October, 2016