Álvaro Casal

Responsable Marketing Portugal at Dentaltix

Álvaro Casal has worked in three companies since 2017. In La Voz de Galicia, they were a Redactor, providing support in the tasks of writing and editing news in both print and digital formats, as well as creating audiovisual content for social media platforms such as Facebook. In 2019, they joined MRM as an Account Executive, managing the digital content of the Iberdola account from the Digital Footprint department of the agency MRM/McCann. Álvaro was also responsible for analyzing the competitive environment, reporting updates and attending to the needs of the account. Since 2020, they have been the Responsable Marketing Portugal at Dentaltix, where they are in charge of coordinating the Portugal Marketing team, managing the product catalog, newsletter, blog, CRM and digital advertising, as well as collaborating on Spanish Marketing content projects, liaising with suppliers and brands and launching the Affiliate Program.

Álvaro Casal has a diverse educational background. Álvaro began their studies in 2014 at the Universidad Complutense de Madrid, where they earned a degree in Journalism in 2018. In 2018, they also attended USP - Universidade de São Paulo to study Journalism. Most recently, they completed a Master's degree in Marketing Digital, Comunicación y Redes Sociales from Universidad Camilo José Cela in 2020.

Links

Previous companies

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Timeline

  • Responsable Marketing Portugal

    September, 2020 - present