Mel Fraser is an experienced marketing professional currently serving as Marketing Manager and Digital Marketing Manager at Dentsu Creative since October 2020, where responsibilities include enhancing the digital presence across various teams in the UK and managing social media channels to increase website traffic. Prior to this role, Mel held positions at Lilypads UK, Whitespace, Shoply, Glory Days and Destination Edinburgh, Social Bite, The Cellar Door, BaxterStorey, and Marketing Edinburgh Ltd, accumulating expertise in social media management, digital marketing strategy, and campaign execution. Mel graduated from Queen Margaret University in 2020 with a degree in Public Relations, Marketing and Events Management.