Andrea Mercer

Andrea Mercer is a seasoned analytics professional with extensive experience in advanced analytics and customer relationship management. Currently serving as the Senior Director of Analytics for General Motors at dentsu international since November 2021, Andrea leads data-driven strategies including marketing mix modeling and closed-loop analysis. Previous roles include Director of Analytics for Audience Personalization at Home Point Financial, where a Customer Data Platform was established to enhance customer insights and conversion. Andrea has also held positions such as Customer Relationship Management Lead at Cooper Tire & Rubber Company Europe Ltd., and Senior Manager of Marketing Insights and Analytics at Merkle, where analytics development for Stellantis was guided across 2,600 websites. Andrea's career began with a foundation in statistical analysis and research at the University of Michigan, where a Bachelors of Science in Clinical Psychology was obtained.