Karine McMaster

Karine McMaster serves as the SVP of Local Video & Audio Investment at dentsu, where responsibilities include developing the vision and business development of automation within the Local Advanced TV practice, collaborating with programmatic and automated vendors, and executing Local Advanced TV campaigns. Prior to this role, Karine held various positions at Carat, including Associate Media Director focused on local activation and Supervisor of Local Media Activation. Earlier career experience includes roles with Katz Advantage, Clear Channel Katz Advantage, Initiative, Zenith Media, and Saatchi & Saatchi, spanning over two decades in media buying and activation. Karine holds an AA in Mass Communications from Borough of Manhattan Community College and attended Baruch College.