Lead, Partner Marketing Manager

At Deputy, we empower businesses to build thriving workplaces - ones where staff are engaged, customers are served well, businesses are legally compliant, and companies’ profits thrive. Our reach extends across 70+ countries worldwide, serving more than 320,000 workplaces. 

Deputy is a global SaaS workforce management company headquartered in Sydney, San Francisco, and London, backed by top investors and recently surpassed 100m ARR. We've helped millions of workers across industries and aim to empower 60% of the global workforce. If you're passionate about improving the world of work, one shift a time, join us at Deputy and help shape the future of hourly employment!

You do not need to match every listed expectation to apply for this position. Here at Deputy, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.

The role: We're seeking a highly motivated and strategic Lead Partner Marketing Manager to build out our partner marketing success. You will direct the strategic vision for partner marketing, crafting innovative campaigns and programs that inspire partner engagement and fuel business expansion. Partner with the Partner Team to uncover and maximize marketing potential across our diverse partner landscape. Lead the development and execution of a multi-faceted co-marketing strategy, incorporating events, content, and digital channels to drive partner activation and results.

ISVs and Referrals

• Improve the health of our ecosystem brand.
• Build drip messaging campaigns through Partnersack to engage & activate referral partners at scale.
• Drive referrals from our ecosystem. This includes ISV and other referral partners.
• Counter “all-in-one” narrative by co-promoting best of breed alongside partners
• Support partner co-marketing activities - in person events, webinars, white papers, blogs etc as needed
• Engage ISV partners to participate / promote Deputy marketing campaigns
• Partner / integration case studies - Equip AEs with real-time partner wins to leverage and drive more leads from partner AEs
• Build an evergreen social campaign of “partner wins” highlighting Partner AEs
• Manage evergreen social campaigns highlighting monthly partners / integrations
• Build Launch campaigns for new integrations

Embed

• Drive awareness of our embedded product (pre-sale)
• Build content and programs to increase revenue from embedded partners (post-sale)
• Build repeatable, brandable, out-the-box campaigns and digital assets for new Embed partners
• Organize and produce programs for relevant industry events
• Develop case studies for embedded partners & support co-marketing initiatives to promote partnership.
• One pager documents + guides
• Incentive programs

Staffing

• Write case studies and thought leadership on the industry
• Build programs to maximize referral revenue from partners
• Organize and produce programs for relevant industry events

Qualifications and Requirments

• Proven Leader: 5+ years in partner marketing with demonstrated success leading teams or mentoring others.
• Strategic Visionary: Track record of building and managing partner marketing programs that drive revenue growth.
• Relationship Builder: Excellent communication and collaboration skills to foster strong partner relationships.
• Results-Oriented: Strong analytical skills to track ROI and optimize partner marketing initiatives.
• Partner Marketing Expertise: Deep understanding of marketing principles, ideally with industry-specific knowledge. Familiarity with account mapping strategies and tools such as Crossbeam, Reveal.