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Rali Nikolova

Business Development Director, EMEA at DerbySoft

Rali Nikolova has a diverse work experience in various industries. Rali started their career in 2005 as an Associate Assistant of the Director of Admissions at Schiller International University, where they were responsible for creating a warm welcoming environment for new students and handling data entry tasks. Rali then worked as an Enrollment Advisor and later as an Agent Account Manager, managing relationships with agents and coordinating campus tours.

In 2010, Rali moved on to Aiger Engineering Ltd., where they served as a Marketing & Sales Specialist. Their responsibilities included presenting and selling the company's products and services, identifying sales prospects, and preparing presentations and proposals.

In 2012, Rali joined KT INTERNATIONAL SA as a Purchasing Specialist. Their role involved purchasing goods and materials for the company from worldwide suppliers, preparing import/export documents, and coordinating shipping schedules and delivery.

From 2014 to 2015, Rali worked at eRevMax as a Sales & Relationship Manager - Europe. Rali identified new business opportunities for the company, managed the sales process from initial call to closure, and provided excellent customer service.

Since 2016, Rali has been working at DerbySoft. Rali started as a Business Development Manager, EMEA, where they focused on automating metasearch operations and boosting online visibility. Currently, they hold the position of Business Development Director, EMEA, leading efforts in providing digital marketing solutions, using machine learning and rich data to optimize bidding processes and increase booking conversions for hotels.

Rali Nikolova completed their undergraduate studies in Business Administration and Management, General from D. A. Tsenov Academy of Economics between 2003 and 2005. Rali then went on to obtain a BBA (Hons) degree in International Business from Schiller International University between 2005 and 2007. Additionally, in June 2022, they obtained a certification in The Fundamentals of Digital Marketing from Google Digital Garage.

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