Alison Bossinas

Senior Director, Content Strategy at Descartes Systems Group

Alison Bossinas has extensive work experience in product marketing and strategy. Alison started their career at UPS in 1994, where they held various roles, including Senior Global Product Marketing Director and Senior Product Manager/Director. During their time at UPS, they led multiple high-impact projects and implemented successful marketing programs based on customer and business requirements. In 2011, Alison joined Descartes Systems Group as the Director of Product Marketing and later became the Senior Director of Product Marketing and Senior Director of Content Strategy. In these roles, they developed GTM strategies, managed global user conferences, and handled various aspects of product marketing, including collateral development, sales enablement, and brand management. Overall, Alison has demonstrated their expertise in marketing, strategy development, and leading cross-functional teams.

Alison Bossinas obtained their MBA in Project Management from Keller Graduate School of Management in 2000. Prior to that, they attended Cleveland State University from 1980 to 1984, where they studied Marketing and Statistics. Alison also attended Richmond Hts High School, although no specific dates or degree are provided for this institution.

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Previous companies

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Timeline

  • Senior Director, Content Strategy

    September, 2021 - present

  • Senior Director, Product Marketing

    August, 2020

  • Director Of Product Marketing

    March, 2011

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