Matt Litwin

Matt Litwin has a diverse background in digital marketing and growth. Matt is currently working as a Growth Marketing Manager for B2B at Descript since May 2023. Prior to that, they were the Head of Marketing at Mission from May 2021 to May 2023, where they supported a decentralized team and collaborated on curated opportunities.

Matt also worked as a Digital Marketing Specialist at Le Creuset Canada from September 2020 to May 2021, managing a marketing budget of $2M and optimizing performance campaigns. Before that, they served as a Marketer at Transit from December 2019 to September 2020, leading app store optimization initiatives and coordinating in-app campaigns with external partners.

Earlier in their career, Matt worked as a Digital Marketing Team Lead at Bus.com from July 2019 to December 2019, overseeing a team of 7 and managing a budget of $3.5M. Matt also held roles as a Senior Digital Strategist and Digital Strategist at Bus.com, where they developed and implemented the company's paid media strategy and co-marketing efforts with partners like Coachella and the Women's March.

Prior to that, Matt worked as an Assistant Digital Media Strategist at McCann Canada, where they constructed a dashboarding solution and trafficked campaigns on various platforms. Matt began their career as a Performance & Data Analyst at SID LEE, where they analyzed campaign performance and created reports, SEO plans, and advertising campaign post-mortems.

Additionally, Matt had a role on the Social Media committee for Hockey Canada during the 2015 IIHF World Junior Hockey Championship, responsible for creating content, generating reports, and live-tweeting select games.

Matt Litwin completed their Bachelor of Commerce (B.Com.) degree with a focus in Marketing & Business Technology Management at Concordia University from 2013 to 2017. Prior to that, they pursued Marketing and Management at Dawson College, earning a DEC from 2010 to 2013. In terms of additional certifications, Matt obtained the Google Ads Shopping Certification from Google in September 2020, the Google AdWords Certification in Search Advertising in January 2017, the comScore MyMetrix Certification from comScore, Inc. in December 2016, the Google AdWords Certification in Display Advertising in September 2016, and the Google Analytics Individual Qualification in March 2015.