Greg Petroff

Greg Petroff is a seasoned design executive with extensive experience in defining and delivering user experiences across various industries. Currently a Founding Member at the Design Executive Council, Greg previously served as VP and Chief Design Officer at Cisco, where responsibilities included managing a design team and developing strategies for Cisco's Security Portfolio. Prior roles included Senior Vice President at Compass, Vice President at ServiceNow, and Chief Experience Officer at GE Digital, where Greg drove UX strategies and built significant design teams. With a strong educational background in architecture from UCLA and California Polytechnic State University, Greg has consistently demonstrated leadership in design thinking, innovation, and product development throughout a distinguished career, earning multiple awards for design excellence.