Purvi Shah

Purvi Shah is a seasoned design professional currently serving as a Founding Member at Design Executive Council since October 2023 and as VP, Head of UX Design, Research, and Accessibility at Target since August 2022. Prior to these roles, Purvi held significant positions at Amazon, including Head of Amazon Design Excellence and Head of Design & Research for Amazon Fashion, from January 2021 to July 2022. Purvi also contributed to Visa from March 2017 to January 2021 as Head of Global Strategic Design & Operations and Senior Director of Global Innovation & New Product Design. Educational accomplishments include an MFA in Design + Technology and a BFA in Communication Design from Parsons School of Design, a BA in Semiotics / Critical Theory from New York University, and a certificate in Leading Professional Services Firms from Harvard Business School.