Design to Value Ltd
Colin Haddley is a seasoned marketing and strategy professional with extensive experience in various leadership roles across multiple industries. Currently serving as Founder and Managing Partner at Ideas & Impact and as Founder and Managing Director at Design to Value Ltd, Colin has also held significant positions such as Capability Lead at BeenThereDoneThat and a member of the IPA Effectiveness Leadership Group. Previous roles include Director of Strategy, Insight, Capability, and Marketing Services EMEA at HJ Heinz, Group Account Director at The Brand Learning Partners Limited, and various marketing positions at Kimberly Clark and Molson Coors. Colin holds an MBA from Lancaster University and a degree in Biological Sciences from Durham University.
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Design to Value Ltd
We use consumer centric and collaborative design thinking principles to unlock value through: significant cost benefits, optimising consumer value propositions, and supporting sustainability goals