Desjardins
Pierre Benoit Lemieux is a seasoned professional in the fields of strategy, innovation, and creative direction, currently serving as a CRM strategy expert at Desjardins since March 2024. With extensive experience in leadership roles, Lemieux has held the position of Vice-Président Exécutif Innovation et Création at &Co since June 2019 and previously was Vice President Client Experience and Innovation at Havas Montréal from 2014 to 2019. Earlier career highlights include strategic and creative roles at TELUS, Nurun, and Cossette, as well as co-founding Turbulent. Lemieux's career began in art direction at Radarmedia and HBE Software, after earning a Bachelor of Science degree in Communication and Media Studies from UQAM.
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Desjardins
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Desjardins Group is the leading cooperative financial group in Canada and the fifth largest cooperative financial group in the world with assets of $227 billion. It has been rated one of Canada’s top 100 employers by Mediacorp Canada. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. The group has one of the highest capital ratios and credit ratings in the industry. It is considered as the fourth safest and strongest bank in North America according to Global Finance magazine and the first according to Bloomberg News.