Pierre Benoit Lemieux

Pierre Benoit Lemieux is a seasoned professional in the fields of strategy, innovation, and creative direction, currently serving as a CRM strategy expert at Desjardins since March 2024. With extensive experience in leadership roles, Lemieux has held the position of Vice-Président Exécutif Innovation et Création at &Co since June 2019 and previously was Vice President Client Experience and Innovation at Havas Montréal from 2014 to 2019. Earlier career highlights include strategic and creative roles at TELUS, Nurun, and Cossette, as well as co-founding Turbulent. Lemieux's career began in art direction at Radarmedia and HBE Software, after earning a Bachelor of Science degree in Communication and Media Studies from UQAM.