Veronique S. Messier

Veronique S. Messier is a seasoned marketing professional with extensive experience in various leadership roles, notably as Senior Advisor for the Youth Market and Marketing Intelligence Manager at Desjardins since March 2022. Messier's expertise includes aligning marketing research activities, competition monitoring, and generating data-driven insights through self-service dashboards. Previous positions include Marketing Director at Tourisme Cantons-de-l'Est, where strategic brand positioning during a merger was a focus, and Marketing Senior Director at BALNEA spa + réserve thermale, overseeing both marketing and human resources. Messier's career features noteworthy roles at Station Mont Tremblant, culminating in being named Leader of the Year in 2013. Educational credentials include a Master's in Public Administration and a graduate certificate in Digital Governance from ENAP, complemented by a Bachelor's in Administration from l'Université de Sherbrooke.