Eric Miller

Manager, Market Insights at Destination Canada

Eric Miller is a seasoned marketing professional with extensive experience in research and strategy development. Currently serving as a Research Analyst for Market Insights at Destination Canada since January 2023, Eric previously held the position of Senior Researcher at Destination British Columbia, where key initiatives included Annual Resident Perception tracking and Visitor Satisfaction Insights projects. As the Principal and Owner of Breakthrough Marketing Solutions since April 2020, Eric has developed marketing strategies and executed digital campaigns across diverse industries, specializing in media planning, Google Ads, and Meta Ads. Previous roles include Strategist at Tourism Richmond, Senior Account Manager at Vision Critical, and Account Coordinator at Spring Advertising, demonstrating a consistent focus on delivering actionable insights and strategic marketing solutions. Eric holds an Honours Bachelor of Commerce Degree in Marketing from The University of British Columbia, complemented by additional studies at Prague University of Economics and Business and University of California, Davis.

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