Nicolas Sirois

Nicolas Sirois serves as the Senior Director of Brand Communications at Destination Canada since July 2018, following progressive roles including Senior Manager and Marketing Manager for Global Marketing. Prior experience includes project management at PRIME, and national operations and community engagement management at SESQUI Inc., where a groundbreaking cinematic experience of Canada was developed. Sirois also contributed to the Toronto 2015 Pan/Parapan American Games as Advance Operations Manager for the Torch Relay, and supported the rebranding efforts at Mountain Equipment Co-op as National PR Coordinator. Earlier positions involved media relations and project coordination for the Canadian Tourism Commission, along with program officer work at Canadian Heritage. Educational credentials include a BFA in music from Concordia University, as well as further studies at UBC Sauder School of Business and Simon Fraser University.