Lorin Gelfand

Lorin Gelfand has extensive experience in marketing and communications. Lorin started their career as an Account Coordinator at Foote, Cone & Belding in 2005. Lorin then worked as an Account Executive at Level 5 Marketing, where they achieved impressive results for Subway Restaurants. In 2008, Lorin joined MillerCoors as an Associate Brand Manager, where they played a key role in driving innovation for brands like Blue Moon, Leinenkugel's, and Coors Light. Lorin later served as the Director of Integrated Marketing at Craft Brew Alliance, where they led a cross-functional team and oversaw marketing initiatives for multiple brands. From 2017 to 2020, Lorin was the Director of Marketing at Pacific Seafood, where they developed and executed marketing strategies to drive growth and enhance brand loyalty. Most recently, they held the position of Director of Marketing and Communications at BBSI, where they established the marketing department and achieved significant growth through various marketing initiatives. Lorin's next step in their career will be as the Performance Marketing Director at Destination Pet, LLC starting in 2023.

Lorin Gelfand earned a Bachelor's degree in Sociology from the University of Colorado Boulder, from 1996 to 2000. Additionally, they have obtained certifications in Certified Cicerone® from the Cicerone Certification Program, and in Food and Beer Pairing and Professional Beer Tasting and Styles from the Siebel Institute.