Charlotte Kerridge

Charlotte Kerridge has over 8 years of work experience in digital content, web management, and growth marketing. In 2020, they began working as Team Manager, Web & Content Acquisition & Growth at Detectify. In this role, they have oversight of the Detectify website, including the creation of new pages, SEO, CRO, and landing pages.

Prior to this, they worked as Content Producer & Growth Marketer at Teamtailor from 2019-2020. Her responsibilities included creating top of the funnel, high quality and SEO-optimised content on Teamtailor’s thought leadership blog, Talentnote. Charlotte also worked with the Growth Manager on landing page creation & copy, including the optimisation of data capture forms, A/B testing, and utilising Hotjar in order to make data-driven decisions.

From 2018-2019, Charlotte Kerridge was Digital Content Editor at BMJ. Her primary focus was maintaining websites, content production, and social media management. Charlotte was the product owner, editorial lead and website manager of My Vet Future, an online veterinary careers hub.

From 2017-2018, they were Web & Community Manager at TrustWeaver. Her role included oversight of TrustWeaver’s website, with the aim of raising awareness of cloud-based compliance services. Charlotte planned, wrote and published content for the website, email and social media, and project managed the company's first email marketing and lead generation campaign.

Charlotte Kerridge began their career as Editorial & Content Manager and Editorial & Content Assistant at Notting Hill Media from 2012-2017. Her responsibilities included managing the planning, processing and publication of 150+ pieces of content on a weekly basis, including news, editorial, company listings, product listings, white papers and videos. Charlotte also managed lead generation campaigns, including creating and optimising landing pages, with a focus on CRO.

Charlotte Kerridge has a varied educational background. Charlotte attended The Sixth Form College, Colchester from 2006 to 2008. From 2009 to 2012, they completed a Bachelor of Arts (BA) in English Literature at the University of Sussex. In 2014 and 2015, they studied Digital Marketing at Squared Online. In 2016 and 2017, they attended Uppsala University. From 2018 to 2019, they studied Svenska A1+A2 at the University of Westminster. From 2019 to 2020, they studied Svenska B1 at Folkuniversitetet. Charlotte is currently studying Svenska B2 at Folkuniversitetet. Additionally, they have obtained certifications in Google Tag Manager Fundamentals from Google in March 2020, and Account-Based Marketing Foundations from LinkedIn in February 2020.