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Bryan Blair

CRM Manager at Detroit Lions

Bryan Blair is currently a CRM analyst for the Detroit Lions. Bryan previously worked as a digital marketing coordinator for the Memphis Express, where they grew the Salesforce Customer Relationship Management Database by 14,930 contacts and 4,085 accounts. Bryan also created 31 revenue-generating campaigns that were assigned to account executives as phone call or email leads. In addition, Bryan developed an email schedule and delivered 95 emails through Mailchimp to communicate gameday information, drive revenue, and build community engagement. Bryan generated the second largest email database in the Alliance of American Football and designed emails that had a composite 41% open rate and 16% total click-through rate. Bryan also managed gameday will-call and assisted with the distribution of tickets through various promotions for students, as well as active duty and retired military members. Bryan assisted in creating Premium Seating Options at the Liberty Bowl Memorial Stadium prior to the home opener. Bryan received the ‘Gameday Operations Staff Member of the Week Award’ for the inaugural home game. Prior to working for the Memphis Express, Bryan was a seasonal marketing specialist for the Chicago Bears from September 2017 to June 2018. Bryan was also a marketing specialist for the Wisconsin Department of Veterans Affairs from July 2016 to September 2017.

Bryan Blair's educational career includes a Bachelor's Degree in Business Administration - Marketing from the University of Wisconsin-Milwaukee and a bachelors from Waunakee Senior High School.

Bryan Blair reports to Alexander Ballew, Director, Data Strategy & Insights. Some of their coworkers include Adam Beaudet - Data Visualization Analyst, Ben Braden - Director, Advanced Analytics, and Amanda Moss - Strategy Manager.


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