Samantha Barney

Samantha Barney is the current Director of Marketing for the Detroit Lions. Samantha has previous experience working as a Manager for Digital Marketing at Homestead-Miami Speedway, a Marketing and Promotions Manager for Salem Red Sox, and an Operations Internship with the American Junior Golf Association. In their current position, they are responsible for creating and designing print advertisements, digital messages, and marketing materials for the Detroit Lions. Additionally, they oversee the execution of all in-game elements, such as public address announcements, video board commercials and slides, and in-game promotions to ensure sponsorship fulfillment.

Samantha Barney has a Master's degree in Professional Master of Sports Administration from Ohio University and a Bachelor's Degree in Journalism from George Mason University.

Samantha Barney reports to Jeremy Smoker, Executive Director, Content & Production. They are on a team with Anna Dabaldo - Marketing Coordinator, Andrew Frey - Director, Marketing Events, and Ashley Strauss - Creative Director.