Heide Peper Hays

Heide Peper Hays is an experienced executive in data and intelligence, currently serving as Chief Data & Intelligence Officer and EVP, Head of Business Intelligence at Deutsch since February 2016. Hays has a strong background in analytics and marketing, having previously held the position of Managing Director, Insights and Analytics at Initiative and West Coast Director of Marketing Sciences at OMD USA, where expertise in analytics solutions and strategic marketing frameworks was developed. Hays has also worked as a Strategic Consultant at CustomerCentricity, Chief Customer Strategist at McClain Finlon Advertising, and VP, Group Media Director at Cramer-Krasselt. Hays holds degrees from Missouri State University and Concordia University Chicago.