New Ip is a seasoned marketing professional with extensive experience in various roles across multiple companies. Currently serving as a Marketing Manager/CRM at DFI Retail Group since June 2022, New Ip has previously held significant positions including Account Director at Collinson, Senior Executive Officer at The Hang Seng University of Hong Kong, and Marketing and Communications Officer at PolyU SPEED. New Ip's expertise encompasses CRM, loyalty marketing, digital marketing, event management, and integrated marketing campaigns. With a Bachelor of Business Administration in Management Science from City University of Hong Kong and an exchange programme at Jönköping University, New Ip brings a strong educational foundation to a diverse skill set.
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