Alex Gibbard is a data analyst currently employed at DFS Group Limited, where responsibilities include revitalizing the data empowerment initiative and collaborating with global store staff and technical teams to enhance financial analysis. Previously, Alex served as a business data analyst at Qi Group, leading data-driven projects to optimize sales and reduce refunds while managing multiple projects and developing Power BI dashboards. Alex's experience also includes a role as a career consultant at Xccelerate, organizing workshops to support individuals in tech career development, and holding positions in various sectors, including education and hospitality. Alex holds a Bachelor of Science in Applied Psychology from Durham University and has a background in the International Baccalaureate from International College Hong Kong.