Diego Araya

Diego Araya is a seasoned professional in UX design and digital strategy, currently serving as UX Lead at di Paola Latina since August 2014. In this role, Diego leads user research and digital product design, creating interactive prototypes and collaborating with development teams to enhance user experience. Prior experience includes UX Designer roles and a significant role in the digital transformation of an agency. Diego co-founded Sinetid, focusing on web development, where responsibilities included managing commercial, marketing, and financial areas. Additional experience includes positions in finance and marketing analysis at Hyatt Hotels Corporation and MGA Consultores, respectively. Diego holds a degree in Commercial Engineering with a focus on Marketing from Universidad del Desarrollo, earned between 2004 and 2010.