Jose Alberto Ayala Ortiz is the Founder and CEO of PVpharm, specializing in pharmacovigilance services for the pharmaceutical industry since October 2009. With additional roles as EU QPPV and Pharmacovigilance Consultant, Jose Alberto collaborates with various service providers to deliver expert pharmacovigilance solutions. Since 2004, Jose Alberto has served as a certified trainer for EudraVigilance EVWeb and XEVMPD courses, as well as Signal Management courses for DIA. Previous experience includes positions at PharmaMar, the Danish Medicines Agency, and Novo Nordisk, focusing on pharmacovigilance, clinical research, and outcomes research. Jose Alberto holds multiple degrees, including a Master's in Pharmacy and in Multidisciplinary IT Development, and has completed specialized training in pharmacovigilance.