Paulo Maia

Paulo Maia currently serves as the Director of Ecommerce at Auchan Retail Portugal, overseeing the Minipreço online business, including the development of the online store, Q-commerce initiatives, and partnerships with Glovo and Uber Eats. Prior to this role, Paulo held various positions at Dia Portugal Supermercados from November 1996 to July 2024, including Director of Ecommerce, where responsibilities encompassed online business strategy, home delivery services, and multiple strategic partnerships. Paulo's extensive background also includes roles focused on shopper marketing, market research, and negotiation in the beverages category, showcasing robust expertise in digital marketing, customer engagement, and business intelligence. Paulo holds degrees from the University of Lisbon in Applied Mathematics, AESE Business School in Business Management, and FLAG in Social Media Marketing, along with a Certificate of Proficiency in English from the British Council.