Alessia Palmieri

Culture & Entertainment Marketing Manager South Europe (italy AND Greece) at Diageo

Alessia Palmieri is an accomplished marketing professional with extensive experience in the beverage industry. Currently serving as the Culture & Entertainment Marketing Manager for South Europe at Diageo, Alessia focuses on PR, influencers, brand entertainment, and events for the Italian and Greek markets, emphasizing premium and luxury brands such as Baileys, Johnny Walker, and Zacapa. Prior to Diageo, Alessia held various roles at Anheuser-Busch InBev, including Marketing Manager for Birra del Borgo, where a successful national launch and brand repositioning were executed, and Senior Brand Manager for Corona and Beck's, where major media campaigns and events were developed. Alessia's earlier career at The Kraft Heinz Company involved re-launching brands and planning media strategies. Alessia earned a degree in Economia e commercio from Università degli Studi del Piemonte Orientale.

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Diageo

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Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices on six continents. Diageo brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.


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