Cherne Hendricks

Cherne Hendricks is a seasoned professional with extensive experience in data and analytics leadership roles across prominent organizations. Currently serving as the Global Data and Analytics Product Director at Diageo since January 2018, Cherne leads the Global Transformation program aimed at establishing a data-driven organization. Previous roles include serving as the EEMEA IBPM Lead and EEMEA Data Quality Lead at BAT, where responsibilities encompassed managing integrated business performance reporting and ensuring data quality during ERP deployments. Cherne has also held positions at Brandhouse Beverages and British American Tobacco, and possesses a Bachelor's degree in Accounting from Stellenbosch University, along with certifications in ITIL Foundation and APMG.