Diego Oseguera

Diego Oseguera currently serves as Head of Culture LAC and Buchanan's Trademark Manager at Diageo, where responsibilities include developing marketing plans, launching innovations, and managing brand strategies. Prior roles at Diageo included Regional Innovation Manager and Senior Brand Manager, focusing on Scotch brand ideations and the marketing strategy for Buchanan’s 18-year special edition. Oseguera's career began at Cadbury plc as a Brand Assistant, where project management for new product developments was key. Oseguera holds a Bachelor of Business Administration in International Business from Universidad Iberoamericana and a conservatory degree in acting from The Lee Strasberg Film and Theatre Institute.